Instagram Star - The new Social Influencers

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All how many of us, consciously or not, are we immersed in a world parallel to ours. We are not talking about virtual realities to the Matrix, Avatar or science fiction parallel universes but of something that daily basis we live on our skin: the social media world (link).

Facebook it is certainly, with its nearly 2 billion users, the company more widespread and used, but among many others fake news that run (link) or the profiles of relatives spying on us and annoy (limiting our freedom) is less and less used in favor of another social network of the same Zuckerberg ie: Instagram.

All the star (more or less famous) they have a public profile where they post Photo and video (stories) attracting and informing their fans of all the news, but there are users "common"Who made theirs propensity for popularity a real job.

We are talking about Instagram Star. Profiles created, studied and developed "ad hoc" for generate traffic, creare hype on the web and to sell so (directly) one advertising space within them by giving visibility to the brand they advertise from time to time.

A market so interesting that you expect annual compensation of several thousand euros or dollars. But what happens if instead of strangers with so many followers we find ourselves at real icons of music or red carpet?

In this case we are talking about "product placement"(That is advertising) of sure success that instead of spreading through the normal channels (Tv, Radio or billboards) exploit the potential of the network and therefore of social networks to reach every corner of the globe. The big stars for a single post or photo can really get compensated "monster“.

We think of the "Coke"Which has hired the famous pop star Selena Gomez for his publicity. The singer in fact, with more than 133 million fans on Instagram, received a fee of about $ 600,000 for to publish a simple photo while sipping the famous drink.

Obviously not all of them star they require stratospheric compensation, the price of a post depends so much on the brand, the level of involvement and appeal of the photo. THE'item to sell, exhibited in the foreground, always raises the price by 10-15% more than a simple photo with selected hashtags.

Other aspects that they can increase the price even by 50% are the presence of children, animals or little situationsfamily friendly"In short, the more publicity generates a stir or attracts criticism, the more you will have to (re) pay the celebrity endorsement for the trouble.

 

But let's not fall into the error that only women or their female body can generate scandal and then to inflate the cachet of the celebrity endorsement. In the ranking of "TOPInstagram account more expensive we also find many boys.

George Cloney (Martini), Patrick Dempsey (Vodafone) and the Portuguese footballer Cristiano Ronaldo they are among the most requested. Ronaldo to accept the publicity of the Clear shampoo against dandruff asked is obtained more than 415 thousand dollars. All for one single photo published on your official account.

And what do you think? Do you really believe that these testimonials can influence purchases?

Let us know! To the next article!

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