The show annual of Victoria's Secret it is traditionally the most anticipated event in the world in the field beauty & fashion (link). A success which increases from year to year despite criticisms and scandals that punctually occur shortly before the start of the program (link).
Besides there is no woman, but also a man, who has never heard of brand considered, with good reason, the most famous in the world as regards the designer lingerie. At the same time it does not exist model who has not dreamed of participating in the show one day, considered the necessary step for one successful career.
Every year i rumors they run after each other advances, hype, rumors and false news. Everything that revolves around the show creates advertising and the brand first of all he loves this media circus that develops, the important thing is that "talk about it". Below we present you 10 curiosities on the scheduled show you will like to know:
- The show will be broadcast on November 29th at 11:00 GMT (12:00 Italian time) exclusively on CBS and in streaming on official website (link). At the same time the sale of the new collection. However, despite the exclusive CBS, the event will not be broadcast live but has already been recorded on November 20th;
- The 2017 show will be held for the first time in Shanghai, in China. The choice of location is not accidental, in fact the Chinese market it is the largest in the world and continues to grow rapidly. An expansion strategy that many other brands are realizing of the many potential of the Asian market;
- On the official website a "landing page”Dedicated to the event (link) with countdown and various information related to the show as: special articles, backstage video, interview etc;
- The honor of presenting the luxurious Fantasy Bra, decorated with precious stones worth 2 million dollars, will be entrusted in this Brazilian edition Lais Ribeiro. This honor is reserved for the model image of the event that in the past has seen such characters Tyra Banks, Adriana Lima, Alessandra Ambrosio and Jasmine Tookes between celebrity endorsement;
- This year they will return to the stage of Victoria's Secret Fashion Show Karlie Kloss (did not participate since 2014) e Candice Swanepoel (not present last year because in pregnancy). Also Behati Prinsloo should have been present but the model is expecting her second child from Adam Levine (Maroon5 frontman) and prefers to watch the show on TV;
- Two exceptions of excellence are Kendall Jenner (his contract with "The Pearl"Does not allow you to collaborate with other brands) e Irina Shayk that officially will not be present because contractually committed with other sponsors, but rumors suggest that the Russian model did not pass the pre-show casting;
- Alessandra Ambrosio, now 36, who after 17 editions of the show has decided to dedicate only his family and his 2 children, declaring that the 2017 show in Shanghai will be his last catwalk;
- Many celebrity waited a Shanghai for the show they had to forfeit as the Chinese government has not issued the necessary entry visas. Among the "unwelcome" people we find Gigi Hadid (link) punished for his photo-joke of Buddha posted on social media;
- The show organizers had to replace urgently the musical star of the show calling on stage Harry Styles (the former "One Direction"), in fact it is Katty Perry that Tayolr Swift they had to give up to avoid tensions with the local government because the stars have been fighting for Tibet's independence for years;
- One was issued on the occasion of the Asian event limited edition version of the perfume “Bombshell Eau de Parfum Shanghai 2017"Which will be used by all models during the show and advertised on them social channels.
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